KENIC Protein Enriched Professional Concentrate Dilution rate 24 to1, with built-in cream rinse 2 in 1 action. Fortified with lanol and coconut extracts. pH balanced. Clean your pet naturally. Kenic Protein Shampoo is made with the finest ingredients found in nature. Kenic Protein Shampoo is made with coconut and lanol extracts to produce a luster on all types of hair textures. Kenic Protein Shampoo may be used as often as necessary. This special blend has a built in cream rinse. In one step you can shampoo and cream rinse and be done. Makes your job easier. For external use only. Keep out of eyes. For use on dogs, cats, ferrets and rabbits.